· Vurex was born on the simple realisation:
The more we try to capture life the less were in the present moment. Phones and other cameras were taking us away from the moment that we want to life
But whenever we tried to life the moment without other cameras interrupting us our memories would eventually get vaguer until we couldn’t remember the moment. So many moments were forgotten because of this one problem of normal cameras that we all have encounter in our life.
Vurex also realised how hard content was to create on a traditional camera. Traditional cameras demanded bags of gear, constant adjustment and wasn’t a simple task to create content. Even when Big-Brand cameras come out it was supposed to be a more advanced option to traditional cameras, but it came with an outrageous price tag.
That’s when Vurex put our ideas to live. With putting emphasis on effort and many Restless nights we built our brand and create our POV camera that would be a cheaper option to big brand POV cameras. Whilst still capturing your memories for you so all you have to do is be present in the moment. We also knew that we needed to make our brand authentic. We knew that we weren’t building a brand we were build a feeling.
That’s why Vurex decided to have a major value Quality. We decide to work closely with our partnering supplier to create a camera that was create using quality materials. We built a camera that would be durable. We knew that every time you pressed the record button you could trust it would work.
This lead as to created trust to be at the core of everything we built at Vurex. We take responsibility seriously. At Vurex we implement customer feedback that we take genuine action on. We use ethical practices and transparent communication to give our customers a clear understanding of our brand. From the materials we use to the way we refine every little detail, you know that our product does exactly what we designed it to over and over.
This is why we knew that our other key value had to be innovation. Vurex believes in refining our product to improve the quality the performance and other features. We believe that our camera will evolve from the problems that are faced, at Vurex we learn from errors. Our brand will further implicate technology on our cameras.
Vurex - Built for modern point of view